The American mall, that symbol of the 1980s, is going away.
People who once took haunting photographs of failing Detroit, have now moved on
to taking haunting photographs of semi-abandoned shopping malls. (Here’s hoping
they next move on to taking pictures of the offices of congresspersons who have
been voted out of office.)
People, some of whom are actually writers—a subset within
that who are even good writers—have written articles to lament the disappearance
of these malls. Somewhere in the article, and in most other articles about the
state of the American retail front, there will be a statement or two blaming
the problem on the behemoth known as Amazon.
Can I offer another side to this argument?
It’s not Amazon’s fault.
No, I’m not saying Amazon is perfect. Neither am I saying
that I’m happy these other companies are going out of business (and putting my
friends and neighbors out of work). I’m just saying that if it hadn’t been
Amazon, it would have been someone else. (For grins, look up an international
company called AliBaba and then tell me Amazon’s the problem.)
Go back 80 to 100 years and look at the American
neighborhood. Every neighborhood had one (or sometimes more than one) grocery
store. It was about the size of our modern convenience store, but it had
groceries and sometimes a few sundries. But then came super-markets, which
drove the little stores out of business (and I’m sure there were articles in
the paper then saying this was the apocalypse for American retail). Service
stations got replaced by convenience stores, photo developers got replaced by
digital cameras and personal printers, and newspapers are getting replaced by the web. And one of these days, something will
probably replace Wal-Mart and Amazon—whether something bigger and less personal
or smaller and more friendly, I have no idea (but it will be interesting to
see).
For anyone sitting here thinking, “Amazon’s too big to go
away”, that was probably said about the above-mentioned industries. The thing
is: things change. Right now, Amazon (Bezos) has been the beneficiary of
spotting the change and jumping on it at the right time. He might continue
doing that for the rest of his life, but the odds are that one of these days
Amazon/Bezos will miss some indicator someone else saw and another company or
industry will jump to the fore. Amazon will lay people off or Wal-Mart will
close stores or Love’s will shutter some convenience stores. Yes, it will be
hard on some people, and I’m not trying to discount that, but it’s not
necessarily anything sinister.
It's Not Amazon's fault.
It’s just the way the world is.
